How to Choose the Right Advisory Firm for Your Business

Choosing an advisory firm can impact your business viability. This firm does not just provide opinions but support in tackling complicated issues regarding financial activities, embarking on investments, and dealing with market dynamics. If you are a professional looking for development avenues, or an individual wanting to build up their assets, the advisory firm selected plays a major role in the outcome of the given activity.

Here, the blog aims to discuss how to choose the right advisory firm for your business without the risk of choosing the wrong match in terms of professional expertise and goal attunement.

Know Your Needs and Goals

Even before you commence the hunt for an advisory firm, understanding your needs is the most important. Are you looking for assistance regarding the management of corporate strategy, finances, or investment,? Understanding this will help pinpoint the search as one will know their requirements when seeking such firms.

Look for the Firm’s Expertise and Experience

After indicating the requirements the next stage is to look at the qualification and the level of experience of the advisory firm. Each firm provides services in a given sector or industry; hence it’s important to find the one that works in your niche. For instance, if you are in the technology sector, it is advisable to look for a consultant who concentrate in financial strategies for technology-based companies.

In addition please check the reputation of the advisory firm in question. This includes looking through all of the available reviews, looking into any awards given to the firm and its workings, and looking up the firm in the given databases. Any reputable company would most likely have had a consistently good relationship with its clients and remained clean with the financial authorities.

Assess the Firm’s Approach and Philosophy

Every advisory firm possesses its own method of service delivery as well as a financial approach. Some may take on a conservative or more risk-averse side, while others in turn may be more intense in pursuing growth. It is fundamental to appreciate the firm’s financial philosophy and make sure it is not at variance with your risk appetite and goals.

Know How Much You Will Pay for Their Services

It is essential to determine the fee structure of any advisory firm that you intend to choose. Fee-based firms are preferred to a commission-based structure because such firms appear less biased since their income revolves around advice and not selling any financial products.
Do always ask for a fee structure without any hidden fees and confirm whether the firm’s prices fit your expectations and limits.

Contemplate the firm’s size and the resources it has

The scale of an advisory firm is a contributing factor that can determine the kind of services you will receive. In most cases, larger firms will have more capabilities, a greater depth of knowledge, and more advanced resources available to them.

On the contrary, there tends to be fewer clients and more attention in the case of smaller firms. Nevertheless, they may be faced with a limitation of the tools that are likely available with larger companies. Think about what you like more: working in small, close-knit teams or the advantages offered by big consultation companies.

Assess the Communication and Availability

Good communication is one of the essential ingredients for the success of the relationship with the advisory firm. Depending on your needs, think about what the firm’s willingness and ability to communicate and how often. Inquire how frequently there will be meetings, whether meeting reviews will be scheduled, and in what way questions are answered.

Assessing the Technology and Tools of the Firm

Appropriate advisory firms nowadays come equipped with the latest advances in technology to ensure that clients balance their business or personal finances. Supporting applications such as financial planning, data analytics, and web gateways are fast becoming fundamental aspects of consultancy services.

Technology is used to improve clarity, monitor results, and provide analysis regarding the direction of the market. It also enables effective interaction between the client and the advisor. Therefore, it is vital to check if the company has up-to-date finance or business operations management tools and whether they give access to such tools for the management of your account or business.

Think About the Environmental Relationship

When you select an advisory firm you need to note that this is not addressing a one-off problem, but rather a process that covers the alleviation of the problem over some time. This consideration is even more pertinent in the case of individuals desiring to attain wealth management and in the case of firms wanting access to continuous strategic management consultations.

Choose the one that will offer you advisory support over a prolonged period in consideration of the firm’s primary concern to achieve your objectives. Assess their ability and willingness to assist you in the attainment of your goals, their ability to remain flexible in ever-changing markets, and how they are likely to serve you in the long run.

Book an Appointment

Lastly, before making a decision, make sure to book an appointment with a particular advisory firm. This is great for settling on the firm as one gets to outline their aspirations, pose relevant inquiries, and integrate oneself into the firm. This is also an opportunity to determine if the advisors can be trusted and if there are any personal relations established, which are both imperative in the advisory arrangement.

Selecting the best consultancy firm that meets your respective needs is also very involving in that there are other factors such as skills, reputation, payment methods, communication, and the ability to work together in the long term that must also be put into consideration.

The advisory firm has to be the provider of certain services, in which case there will be a business relationship while one progresses through financial or business undertakings with the firm. Do not rush the process spend time looking for a firm that shares the same ideology and will work towards meeting your ambitions.

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SAVANNAH BEAVER

TOM BAKER

Senior Advisor, IR & Communications

Tom is the CEO and cofounder of Reportable, a corporate communications and competitive intelligence software and service. Reportable is helping companies across all industries ranging from top venture-backed startups to publicly traded Fortune 500 companies. Tom has more than 20 years of experience working in corporate communications and investor relations for biotech and medical device companies. Tom graduated UCSD with a B.S. in Pharmacological Chemistry. An avid surfer, Tom grew up in San Diego and currently lives in the Boston area with his wife Melissa and 3 young boys.

LOUISE SHELMIRE

Compliance Advisor

Louise has been employed at Stonegate Capital Markets since 2018 as an independent contractor for compliance functions. Louise was previously with Tradestar Investments and Stockcross Financial Services. She has served as a Sales manager and Compliance Principal. Louise graduated with a BA from Louisiana State University. She currently holds FINRA Series 7, 63, 24, 53, 4, 65 and 9/10 licenses and is currently on a roster available to serve as a FINRA arbitrator.

TABER WETZ

M&A Due Diligence

Taber is a seasoned finance executive with relevant experience in corporate finance, mergers and acquisitions (M&A), and system implementations. He specializes in helping small and midsize companies grow by developing actionable recommendations for operational improvement. Taber has held senior roles such as CFO and COO for public companies ranging from $1 million to $100 million, and President of a merchant bank that raised over $75 million for an alternative energy startup. He earned his BS in Finance/Accounting from Oklahoma State University. Additionally, Taber has led four reverse mergers into public markets, developed and raised over $75 million in seasoned offerings, and successfully implemented POS and accounting systems for multiple companies. His expertise includes financial planning, risk management, and business development, driving significant growth and operational efficiency.

CHRIS GAUVIN

M&A Due Diligence

Chris is a strategic finance executive with extensive experience in accounting, finance, information systems, and strategy. He specializes in helping small and medium-sized companies grow by clarifying strategic vision and creating scalable processes. Chris has held senior roles such as Divisional CFO for a $200 million P&L, VP of Finance at a healthcare startup, and Director of M&A for a $1.5 billion public entity. He earned his Master of Accounting from The University of Texas at Austin and a BBA from Carleton University in Ottawa, Canada. Chris has led financial planning models for companies scaling rapidly, managed over 250 business valuation and due diligence transactions, and spearheaded strategic planning processes for entities with revenues exceeding $1 billion.

PAUL WHITLEY

Strategic Advisor, Stonegate Inc.

Managing Member CFO / COO / CRO
C‐Suite Support Inc.

Paul is a strategic Fractional CFO and Transformational Technology Leader. He joined Stonegate Capital Partners in 2024. His primary responsibilities include driving business growth through financial, operational, and digital transformation initiatives, as well as implementing quality of earnings assessments, preparing Confidential Information Memorandums (CIM), and providing valuation methodologies. Paul previously held senior roles in various high-profile companies, including Senior VP at a $2 billion hedge fund and CFO/COO at a $180 million public company. He earned his MBA in Internet Technology and E-Commerce from the University of Dallas and a BBA in Finance/Accounting from the University of North Texas. Paul is also known for his extensive experience in growing and sustaining shareholder value, system implementations, and mergers and acquisitions.

BOLTON CORWIN

Analyst, M&A Group

Bolton joined Stonegate in 2024. He attended the University of Oklahoma and studied in the school of Business. Bolton works with the Stonegate’s M&A group, interacting with private equity firms and family offices on Stonegate’s buy-side and sell-side transactional business.

ROBIN AGIR

Associate, Institutional Sales

Robin is an institutional sales associate. He joined Stonegate in 2022. He was formerly with SRG Capital Partners. He graduated from The University of North Texas with a degree in marketing and communications.

ROBERT LYNCH

Associate, Institutional Sales & Research

Robert joined Stonegate in 2024. He graduated from Southern Methodist University with a Bachelor of Economics with Finance Applications, and minors in French and Advertising.

BEN DOSSETT

Vice President, Institutional Sales

Ben is a Vice President. He joined Stonegate in 2022. He graduated from the University of Alabama with a Bachelor of Science in general business with a sales certificate. He was formerly with Liberty Mutual Insurance.

LAURA ENGEL, CPA

Senior Advisor,
Research

Laura joined Stonegate in 2011. Her background spans over 20 years in financial services, having held diverse roles in public and private accounting, consulting, and executive leadership. She has broad industry experience within the healthcare, medical technology, and private equity sectors among others, partnering with high-growth organizations as a senior financial officer and consultant. She graduated from the University of Virginia and is a Certified Public Accountant (CPA).

QUENTIN HARRAH

VP, Institutional Sales

Quentin is a Vice President. He joined Stonegate in 2021. He graduated from Louisiana State University with degrees in marketing and professional sales.

JUSTIN MARTIN

Managing Director,
Institutional Sales & ESG Advisory

Justin is a managing director and helps lead the institutional sales effort. He also advises issuers on ESG rating policies and best practices. He joined Stonegate in 2012 and graduated from Auburn University with a Bachelor of Science in Finance. Justin is licensed with Stonegate Capital Markets, Inc. and currently holds FINRA Series 7, 63, and 79 licenses.

ZACH AMREIN

Head of
Business Development, CCO & CFO

Zach is the Head of business development, Chief Compliance Officer, and our CFO. He joined Stonegate in 2016. He formerly worked in Finance at Legacy Housing. He graduated from the University of Kansas with degrees in Finance and Accounting. Zach is licensed with Stonegate Capital Markets, Inc. and currently holds FINRA Series 7, 24, and 27 licenses. 

DAVE STORMS, CFA

Director of Research
Stonegate Capital Partners

Dave joined Stonegate in 2022. He was most recently an equity research analyst at Goldman Sachs. He was formerly a Senior investment analyst at Beneficial Financial Group, an analyst at Valuation Research Corporation, and an investment analyst with The Board of Pensions (PCUSA) focused on public equities. He started his career at Vanguard after receiving his undergraduate degree from Rowan University and a Masters in investment management from Temple University. David is licensed with Stonegate Capital Partners and currently holds FINRA Series SIE, 7, 87.

PRESTON GRAHAM

Partner
Stonegate Capital Partners

Preston is the Head of Institutional Sales. He joined Stonegate in 2010. His primary responsibilities involve managing the sales desk, overseeing our institutional outreach effort, and advising issuers on capital markets strategy. Preston was previously with Howard Financial Services in Dallas. He graduated from Santa Clara University with a degree in finance. Preston is licensed with Stonegate Capital Markets, Inc. and currently holds FINRA Series 7, 63, 79, and 99 licenses.

JESSE SHELMIRE

Co-CEO, Partner
Stonegate Capital Partners

Jesse is Co-CEO/Partner of Stonegate Capital Partners/Stonegate Capital Markets(Member FINRA/SIPC), and a Co-Founder of Stonegate Healthcare Partners. Jesse spent the first decade of his investment career in 1981 at Smith Barney in retail sales and then later at Jefferies in institutional sales. In the mid-90’s, Jesse was the Managing Director of Investment Banking for First London Securities where he managed public and private transactions. In 1999, Jesse joined Stonegate where he’s managed ~100 transactions and currently provides advisory services for both public and private companies with a focus on healthcare. Jesse received his Bachelor of Science in Economics in 1979 from The Wharton School of Business at the University of Pennsylvania. Jesse is licensed with Stonegate Capital Markets and currently holds FINRA Series 7,24, 63, 79, 99 licenses.

SCOTT GRIFFITH

Co-CEO, Partner
Stonegate Capital Partners

Scott joined Stonegate in 1992 and is a co-owner of Stonegate. Prior to joining Stonegate, Scott was a Vice-President at Donaldson, Lufkin, & Jenrette from 1980 to 1988 and a Vice-President at Smith Barney from 1988 to 1992. He received his Bachelor of Science in Marketing from Florida State University in 1979. Scott is licensed with Stonegate Capital Markets and currently holds FINRA Series 7, 14, 24, 63, 79, 99 licenses.